All things being equal, people want to do business with their friends.
All things being not quite equal, people STILL want to do business with their friends.
HINT: To climb the ladder of success, you don't need more techniques and strategies, you need more friends.
From the book, Jeffrey Gitomer's Little Black Book of Connections
I think social media can play a large part in helping you build stronger relationships with those in your network; additionally, they will introduce you to the folks in their network (which is outside yours) for you to cultivate and further grow your network.
Accountants know this better than anyone; the higher up on the Value Ladder you are with your clients (where you are a friend and integral part of their business), the lower the price resistance for services rendered (because your service is not a commodity) AND the greater the likelihood of continuing to doing business with that client long term. Really great accountants are in the business of relationships, not bean counting!
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