Guerrilla Marketing

So, #9 on the Strategies page of my website, www.SavvySocialMediaMarketing.com, says to get familiar with Guerrilla Marketing tactics. Social Media Marketing (SMM), in and of itself, is a Guerrilla Marketing tactic. But as I opened by book, "Guerrilla Marketing Attack", and saw first the date of publication (1989) and then read 100 Weapons for Attack, I realized how completely out of date this book is!

One of the primary principles of Web 2.0 and SMM is the idea of sharing. The Law of Reciprocity. I know there's a chance that your competitor is reading this blog too. But for the sake of making us all better (because truly, there is enough business out there for everyone), I would love some feedback. I would LOVE to update this list of Guerrilla Weapons for Attack, using 21st century technology and anything else you deem as a valuable marketing tactic (especially if it's low cost, because lets face it, nobody has a decent marketing budget these days).

PLEASE post comments with your suggestions. What a great experiment this would be if people would:

1. Actually read this blog
2. Post a suggestion or two
3. Forward to their marketing friends to do the same

As a consultant trying to sell my services, you might wonder why I describe in detail on my website how to launch your own SMM campaign. Doesn't that defeat the purpose of trying to land my own accounts? Maybe. But I believe in these principles (sharing, reciprocity) and am willing to help those who want to accomplish the task on their own. Of course, if there's a firm out there who doesn't have the manpower to commit to such a task, I'd love to work with you!

But back to the task at hand; I'm asking for your help in creating an updated list of Guerrilla Marketing tactics. If you haven't read the book, Google it or check it out on Wikipedia. Then post your comments and forward on to your friends.

THANKS!!!